Expanding National Radio Reach Via Podcast: How Radio Televisyen Malaysia (RTM) Used Web Metrics And AI Capabilities For A Proof Of Concept (Part 1)
By Ts. Nurulhusna Mohamad Kasim Radio Televisyen Malaysia (RTM) And Pn. Mardhiah Nasir Executive Director IPSB Technology
We are honoured to have been invited as a co-writer for Women in Broadcast, IEEE Broadcast Technology Society . The Q4 2022 Edition features Ts. Nurulhusna Mohamad Kasim, Radio Televisyen Malaysia (RTM) and our Mardhiah Nasir, VP of Sales in discussing “Expanding National Radio Reach Via Podcast: How Radio Televisyen Malaysia (RTM) Used Web Metrics And AI Capabilities For A Proof Of Concept (Part 1); providing the outcome, relevance and potential of radio.
Hosted by Samina Husain, BTS AdCom Member, turn to page 33 onwards for what Ts. Nurulhusna, Mardhiah and other Women in Broadcast globally have to say.
Excerpts from the featured article (page 36) :
RTM (Radio Televisyen Malaysia) has embraced podcasting as its new audio on demand (AOD) radio services.
“In-car listening for online audio and podcast listenership is increasing, with online audio and podcasting increasing 42 percent and 34 percent respectively,” As shared by Stephanie Donovan, Triton’s Global Head of Revenue at ABU’s annual RadioAsia Conference, Sept. 6, 2022.
Link to the article resources: IEEE Broadcast Technology Society, Q4 2022 Edition
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