From Local Recognition to Global Ranking: RTMKlik’s Success Story
For quite some time, Radio Televisyen Malaysia (RTM), the nation’s broadcaster, has strategically offered RTMKlik, its Over-The-Top (OTT) platform. This established platform is now gaining significant momentum and has earned positive recognition from the Malaysian Film Producers Association (PFM) for its crucial role in nurturing the local creative scene.
This dedication to innovation was recently celebrated at the AWS Public Sector Day Malaysia Innovation Awards 2025 on April 15th at Le Méridien, Putrajaya, where RTMKlik 2.0 proudly received the Citizen Impact Excellence Award 2025. The Director General of Radio Televisyen Malaysia (RTM), YBhg Datuk Suhaimi Sulaiman, was present to accept this prestigious accolade.
Adding to its digital achievements, RTM has achieved a significant international milestone in the audio streaming domain. In March 2025, RTM became the first Malaysian broadcaster to be included in Triton Digital’s Global Streaming Rankers, securing the 30th position worldwide. This prestigious recognition places RTM alongside leading digital audio broadcasters from around the globe, highlighting its strong performance in Average Active Sessions (AAS) and overall listener engagement. This achievement underscores the success of RTMKlik in extending its reach beyond video content to encompass a comprehensive digital audio offering, with 32 radio stations available on the platform. The impressive figures from the March 2025 rankings – an AAS of 9,630 and Session Starts (SS) of 9,855,025 – demonstrate the platform’s ability to attract and retain a significant number of listeners. The Average Time Spent Listening (ATSL) per session was 0.54 hours. This global recognition not only elevates RTM’s standing but also positions Malaysia as a key player in the international digital audio landscape, reflecting the increasing digital maturity of the Southeast Asian region.
The Backstory: Bridging the Digital Divide
RTMKlik, a free-to-access OTT platform, was launched with a clear vision: to provide Malaysians with a diverse array of content, spanning news, entertainment, and educational programs. This platform underscores RTM’s commitment to adapting to the shifting media landscape and catering to the growing appetite for digital content. This initiative holds particular importance in a nation with increasing internet access and a strong preference for on-demand viewing.
Early Wins: Capturing Initial Interest
Within its first year post-relaunch, RTMKlik experienced a remarkable surge in user engagement, evidenced by a 289% year-over-year increase in users between Q1 2017 and Q2 2018. This substantial growth in active users indicates strong initial traction and a positive reception to the revamped platform. This success can be attributed to the platform’s ability to attract and retain users, further supported by a significant 326% year-over-year rise in pageviews during the same period, showcasing increased interaction and content consumption. Early data also highlights a notable appeal to younger audiences, with 66% of users falling within the 18-35 age group, suggesting a strong connection with this key demographic.
Content that Connects: Success Stories on RTMKlik
RTMKlik’s most popular content has been observed to have impressive engagement across its platforms. Notably, during the FIFA World Cup Qatar 2022, the platform saw high viewership, reaching 34 million views, indicating its ability to draw significant audiences for major global events. The Paris 2024 Olympics, which have now concluded, also garnered a substantial 19 million views.
For radio, Nasional FM stands out as the top choice, attracting a significant number of listeners. When it comes to live television, TV2 leads the pack with a substantial viewership. In the on-demand category, the program “Kau? CEO Aku” has captured the most attention, drawing in a large audience.
Overall, Nasional FM, TV2, and “Kau? CEO Aku?” are the leading platforms and programs on RTMKlik, driving the highest traffic and engaging the most users. These figures highlight the strong appeal and wide reach of RTMKlik’s diverse offerings.
Empowering Creativity: Impact on the Malaysian Creative Industry
RTMKlik offers significant advantages for the local creative industry, providing a valuable avenue for:
- Increased Exposure: Local filmmakers and producers gain increased visibility for their work, reaching a wider audience through the free platform.
- Revenue Generation: While the platform itself is free, it can lead to increased recognition and opportunities for future projects, potentially boosting revenue for creative professionals.
- Content Diversity: The platform encourages the production of diverse and culturally relevant content, reflecting the richness of Malaysian society.
- Potential for Revenue Generation: while it is free for viewers, it opens up a new avenue for the creative industry to potentially generate revenue through strategic partnerships, advertising, and future content monetization models (if implemented).
The Engine Room: The Role of Integriti Padu Sdn Bhd (IPSB Technology)
IPSB Technology has been crucial in the development and operation of RTMKlik. Here’s how IPSB Technology helped:
- Building the Digital Foundation: IPSB has been instrumental in developing and maintaining the robust technical infrastructure necessary for a seamless OTT experience. This encompasses crucial aspects like server management, efficient streaming technology, and robust platform security.
- Streamlining Content Management: IPSB has implemented and expertly managed the content management system, ensuring the efficient uploading, organization, and delivery of diverse content to the platform.
- Crafting a User-Friendly Experience: From the initial interface design to continuous user experience optimization, IPSB has significantly contributed to creating an engaging and intuitive platform for viewers.
- Leveraging Data for Improvement: IPSB is actively involved in the continuous monitoring and in-depth analysis of platform performance, providing valuable insights that drive optimization and future improvements.
- Ensuring Seamless Integration and Ongoing Support: IPSB has been crucial in integrating various essential systems and provides ongoing technical support for the RTMKlik platform.
Charting the Course Ahead: Future Plans
Looking to the future, RTM has ambitious plans for the continued development and expansion of RTMKlik, and IPSB Technology remains fully committed to providing the robust support and innovation needed to bring these visions to life. These include:
- Platform Enhancement: Implementing personalized content recommendations based on user viewing habits, improving search functionality for easier content discovery, and enhancing the user interface for an even more intuitive experience across various devices.
- Content Diversification: Expanding the content library to include a wider range of genres, such as more local documentaries, independent films, and interactive educational content, with AI playing a role in identifying trending topics and audience preferences
- Accessibility Improvements: Focusing on enhancing accessibility features, including improved subtitle options and audio descriptions, to ensure the platform is inclusive for all Malaysians. AI-driven solutions for automated transcription and audio description generation can significantly enhance the availability and quality of these features.
- Exploring Monetization Strategies: While remaining committed to its free-to-access model for core content, RTM will explore potential sustainable revenue streams such as premium ad-free subscriptions or pay-per-view access to exclusive live events, with a focus on ensuring these models benefit the local creative ecosystem.
Conclusion: A Bright Future for Malaysian Digital Content
RTMKlik stands as a powerful example of how a national broadcaster can strategically embrace the digital landscape to not only adapt but also to actively shape it. This free and accessible platform has rapidly gained traction, earning recognition for its significant role in supporting Malaysia’s creative industry and achieving international acclaim in the audio streaming domain. Its success in attracting a wide audience, evidenced by impressive viewership figures for major events and consistent engagement with popular channels, underscores its vital position in connecting Malaysians with diverse, high-quality content. This initiative demonstrates a forward-thinking approach to public broadcasting, leveraging technology to foster cultural development and empower local talent in the digital age.
From our perspective at IPSB Technology, it’s been rewarding to contribute to RTMKlik’s journey. We’ve focused on building a reliable and user-friendly technical foundation to support RTM’s vision. We look forward to continuing our work with RTM, providing the necessary technical support as RTMKlik evolves and explores new ways to connect Malaysian content with audiences in the digital world.
IPSB Technology,
EMPOWER. EVOLVE. EXCEL.