Datuk Nasir Baki
MANAGING DIRECTOR
Datuk Nasir founded IPSB Technology (Integriti Padu Sdn Bhd) in 2008. Prior to setting up IPSB, he held Senior Manager positions at multinational companies in the Information Technology.
Datuk Nasir oversees the company’s overall strategy and his visionary leadership ensures IPSB’s performance.
Mardhiah Nasir
EXECUTIVE DIRECTOR
Mardhiah has a unique 16-year background in project management, in-depth knowledge of technology, strategic planning, market analysis and business development which provides clients with innovative advantages. As the Executive Director for IPSB, Mardhiah’s mission is to empower clients with their digital transformation whereby she manages and engages with local and international clients to be ahead of the curve with the latest solutions, partners and technologies.
Farikh Ikram Mohammed
CHIEF TECHNOLOGY OFFICER
Farikh, the Chief Technology Officer at IPSB, brings over 13 years of expertise in the Broadcast and Media Industry, providing strategic technology leadership. With a strong foundation in Multimedia, he drives the continued development of innovative, agile, and secure information technology solutions. In his role, Farikh collaborates closely with business and technology leaders to explore and assess the impact of emerging technologies, ensuring IPSB remains at the forefront of industry advancements.
Irni Shazana Mohd Shukri
HEAD OF CORPORATE GOVERNANCE
Irni, now Head of Corporate Governance, utilizes her extensive experience in IPSB’s operations, finance, HR, and legal areas since 2009, coupled with her Bachelor of Law from International Islamic University Malaysia, to ensure robust corporate governance. She develops and implements policies for compliance, transparency, and risk mitigation, providing expert guidance to stakeholders and fostering sustainable business practices.
Alia Sarah Zainal Abidin
HEAD OF SALES OPERATIONS
Alia, the Head of Sales Operations, applies her 14+ years of experience in business development and strategic partnerships, along with her Masters in Business Administration from Putra Business School, to optimize IPSB’s sales processes and drive revenue growth. She oversees sales operations efficiency, aligning it with marketing and partner communication strategies, and leverages data-driven insights to enhance performance and streamline workflows. Building on her expertise in partner ecosystem development, she fosters strong stakeholder relationships and implements strategic campaigns to highlight IPSB’s value proposition, ensuring a focus on strategic expansion.
Goey Sin Tee
HEAD OF FINANCE
Sin Tee or Cindy, is the Head of Accounting and Finance. Cindy’s career path hasn’t been confined to one specific industry. Having navigated multiple sectors, she possesses a well-rounded perspective and the ability to adapt to different business environments. This adaptability makes her a valuable asset to IPSB Technology, allowing her to effectively manage the company’s finances across various projects and domains.
Khairul Anwar
BUSINESS DEVELOPMENT MANAGER
Anwar is an accomplished marketing professional with an impressive decade-long career spanning the realms of Telecommunication and Banking industries. His unique ability to seamlessly blend strategic acumen with creative finesse has set him apart in the field. Anwar’s exposure to a diverse range of Group Committees has honed his strategic mindset and cultivated adaptability in his approach to challenges. Holding a Master’s in Business Administration from UiTM and a degree in Mass Communication, Anwar’s journey reflects a fusion of self-motivation, inventive thinking, and a determined drive to achieve goals. Anwar leads IPSB marketing and monetization for OTT platform as well as Social Media to ensure its client return on investment.